Becoming a Referral Machine: Your Best Source of Advertising
From the traditional yellow pages to the advanced targeting on social media channels, your best form of advertising is actually free. It’s what we refer to as “The Referral Machine,” or more commonly...
View ArticleHow to Explain Roof Algae to a Homeowner
The spring and summer seasons are a time when homeowners start to notice unsightly dark stains on their roofs that they sometimes call fungus. While it could be from dirt or bad shingles, the most...
View Article5 Things to Advise New Homeowners About Their Roof
Homeownership is an exciting venture, but for those first-timers, it can also be a scary step. Not only does owning a home introduce buyers to the daunting mortgage process, but there are many things...
View ArticleShare Your Stories for National Roofing Week
There are three important things humans need to survive: food, water, and a roof over their head. From June 5–11, we will join the National Roofing Contractor Association (NRCA) for National Roofing...
View ArticleNational Roofing Week: Woman with MS Receives Free Roof
This National Roofing Week, we spotlight contractors and how they are giving back to the communities they serve. One important initiative is the No Roof Left Behind program that many contractors, as...
View ArticleEducating and Training for a Roofing Career
One of the biggest issues facing the roofing industry is finding qualified contractors to do the job — and it’s especially challenging while there is a labor shortage. However, there are plenty of...
View ArticleHow to Find Success in Hiring Workers in the Roofing Industry
It’s no secret there is a major labor shortage in the construction industry and this can be a serious problem to a business and its bottom line, especially at the height of roofing season. Roofing...
View ArticleHow to Deal with Negative Customer Reviews
A big part of owning a business is finding customers and providing the best service to them. Many roofing companies use the digital space to promote themselves via social media, Angie’s List, or some...
View ArticleHow to add value and profit with masonry water sealant
How many times has a roofing customer asked you, “While you’re up there, can you take a look at…?” They may want your opinion on the state of the gutters, the ventilation, the chimney cap, etc. And...
View ArticleHow to safely inspect your roof after a storm
This hurricane season has been historic in its intensity and damage. But it’s not just homes in the storm tracks that may need a roofer’s attention. Punishing winds and debris have been taking their...
View ArticleLabor shortage grows more urgent after historic storms
Weeks after hurricanes Harvey and Irma caused billions of dollars in damage, the national construction labor shortage is hampering rebuilding efforts in some of the hardest-hit communities. According...
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Passion for Safety: An Interview with Ronny Roseveare of SLATOR, LLC.
Gravity never quits. Fortunately, neither do safety innovators like Ronny Roseveare, co-founder of SLATOR, LLC. The SLATOR (Secure Ladder and Tie-Off Responsibly) is a roof safety tool that both...
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The 3 Cs for Choosing a Timeless Roof Style
Imagine committing to a specific haircut for the next 20 to 30 years. Or a particular model of car. Or limiting yourself to eating at one restaurant. Would you ever agree to that? Of course not. Yet...
View Article7 Tips for Standing Out After a Storm
After a storm, homeowners often scramble to get roofing repairs completed in a hurry. Unfortunately, that means a local, trusted businessperson like you may find yourself suddenly competing with a...
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Coatings Challenge: A steep slope roofer looks to expand his business.
With a low investment, and ease of installation, GAF coatings are a great way to grow your business, whether you’re a low slope or steep slope contractor. Welcome to Episode 1 of the GAF Coatings...
View ArticleGAF Contractor’s Corner — A podcast for roofing professionals
On GAF Contractor’s Corner we talk to roofing professionals about what’s driving their business. We explore successes, challenges, tips tools and more. The podcast is hosted by Don Kilcoyne and will...
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Proactive vs Reactive Maintenance
Frequent readers of roofing blogs and other publications may recognize a compelling and frequently quoted argument for preventive maintenance made in Buildings.com and Roofing Contractor: According to...
View ArticleMaximizing the Customer Experience — GAF Contractor’s Corner Ep. 3
On GAF Contractor’s Corner we talk to roofing professionals about what’s driving their business. We explore successes, challenges, tips tools and more. The podcast is hosted by Don Kilcoyne and will...
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CRF2 : Building Codes and Their Development
The U.S. does not have a national energy code or standard, so energy codes are adopted at the state and local levels of government, based on model building energy code development processes...
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CRF3 : Insulation for Low Slope Roofs
Insulation used in low slope roofing is overwhelmingly based on polymer foam. Polyisocyanurate AKA polyiso Extruded polystyrene or XPS Expanded polystyrene or EPS Polyiso, which represents about 75% of...
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